SaaS Branding
The Challenge
The EOS One software allows businesses to run weekly meetings, track quarterly projects, and build a company's short and long-term plans while staying compliant to the EOS system.
Since this a new product for EOS, the challenge was finding a way to keep it faithful to the parent brand, while making it feel "new" and "fresh."
The Solution
To make it feel "new" and "fresh," I leaned in towards the lighter tints of the EOS brand. The tints were then merged together into a cohesive gradient that feels warm and inviting. I also expanded the brand colors to give each section its own marker as seen in the video thumbnails below.
Some existing EOS assets were turned into icons or isometric images that drew upon the parent brand's service and product offerings to help the software feel familiar.
Brand Guide Sample
Video Promotion
Story Board
To drive the promotion of EOS One, the marketing team at EOS was tasked with creating a comprehensive, introductory video. My role was to provide brand-compliant imagery to the story board content, and then hand off to the video producer.
Video created and edited by Bob Hess.
Fun Features
Animals!
The animals below were created as a set of custom emojis for the EOS One software. Each animal has a different phrase, but were made for one purpose: to signal users to stay focused on the meeting’s topic.
Tangent Alert
Bull S***
Don't beat a dead horse
No sacred cows
Address the elephant in the room
Zoom Backgrounds
Video created and edited by Bob Hess.
Rollout
Digital Marketing
Below are samples of digital assets, from paid ads to banners, that show different features available in EOS One. While a few images shows only the software and website, most of the digital assets displays people using the software. At the heart of EOS is people-centered marketing, and I wanted to carry that through EOS One.
Print Marketing
To accompany the digital efforts, the marketing and tech teams ran live demo sessions during the EOS conference. I designed the stage backdrop with enough negative space for the screen and presenter, the mousepad, pillars, and even the fun outfits!
